Strategy under uncertainty – McKinsey Quarterly – Strategy – Strategic Thinking

Strategy under uncertainty – McKinsey Quarterly – Strategy – Strategic Thinking.

This “must read” article was first published in June 2000 by McKinsey. However, it has never been so timely to give a second look at it. By reading it, you will discover:

  • The 4 levels of uncertainty:
  1. A clear enough future
  2. Alternative futures
  3. A range of futures
  4. True ambiguity
  • The 3 Possible strategic postures to respond to the 4 levels of uncertainty:
  1. Adapting
  2. Shaping
  3. Reserving the right to play
  • and finally the 3 possible strategic actions:
  1. Big bets (used by Shapers)
  2. Options (used by companies reserving their right to play)
  3. No-regret moves (will pay off, no matter what)
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